Singletrack 6 is a mountain bike adventure stage race showcasing the best riding in Western Canada – it's the perfect brew of xc, panoramic vistas and enduro descents. We created the logo to represent a bicycle head badge and the imagery is sepia toned and coloured a bit like a whiskey advertisement. The photo is by John Gibson. The race is selling well – register at www.singletrack6.com
The re-design of Parks Canada's hiking brochures and maps was based on an in-depth assessment of the media produced for the mountain parks. For the assessment, we worked with Rightline Consulting and produced a 60-page document and presentations that examined the effectiveness of Parks Canada's printed materials, websites, kiosks and trail signage.
We created new brochures that are consistent between all the mountain parks. The new designs are more inviting, informative and user friendly – with 3D looking satellite maps and the introduction of trail difficulty ratings. All materials were produced in both French and English.
The Bicycle Cafe is a bike shop with two locations in Canmore, Alberta, and Kamloops, BC. The logos we designed are used on Cafe products including clothing, gift cards, stickers, hang tags, water bottles, website and signage.
Riders sporting the Cafe jerseys, shorts, socks, arm warmers, vests and jackets can be seen ripping the trails and roads across western Canada. Actor Robin Williams even owns a kit.
We worked with Tourism Canmore Kananaskis to design it's summer brochure – 250,000 copies were distributed throughout Alberta. Photography and graphic elements were used to showcase the beauty of this mountain area. Click here to view the full brochure.
We also designed a folder with inserts to promote Tourism Canmore Kananaskis at travel trade shows across Canada.
Sunterra Market is a family-owned, Alberta-based fresh food market with nine locations in Calgary and Edmonton. They began their story over 50 years ago as farmers and are dedicated to growing, processing and marketing quality foods. Their integrated marketing campaigns we designed include: posters, bag stuffers, newsletters, stationary, digital screens, banners, invitations, advertising, recipe cards, table signs, t-shirts, signage, shopping bags, logo design and gift cards.
The Sunterra ROOTS program (Reciprocity, Opportunity, Openness, Trust, Service) is Sunterra's way to give a bit back to the community. They have partnered with Inn from the Cold (an emergency family shelter), Adopt a Family and Edmonton's Food Bank. We designed the ROOTS identity to promote Sunterra's heartfelt community charity program.
The branding for Martha's Heli-Hikes was inspired by vintage Canadian Pacific Railway tourism posters. We created eye-catching and colourful summer and winter illustrations and a wordmark for posters, website and brochures that were distributed in brochure racks by Impact! throughout the Alberta and British Columbia mountain parks.
A sports and rental store in Lake Louise required a re-branding because of a change of ownership. We wanted to capture the historic atmosphere of their location inside the Fairmont Chateau Lake Louise in Alberta. Three interchangeable logos were designed and are used on marketing materials including brochures, business cards, hang tags, ceramic water bottles, truck decals, signage and a content management website. In 2012 Chateau Mountain Sports opened a new rental location at the Fairmont Banff Springs Hotel, and in 2014 they opened a retail loction.
To promote the company's radiology services across western Canada, we produced an eye-catching advertising campaign using composites of radiology images and people photos.
Work we have done with Mayfair Diagnostics over the past eight years includes: advertising, signage, posters, forms, tradeshow booths, banners, stationary, billboards, wine labels, direct mail, water bottles and various printed materials.
The Small Business Accountants specialize in business services for small companies in Calgary, Alberta. We teamed up with business consultant What If? to re-invent their branding with a new name, logo, tagline, identity guidelines, stationary, presentation materials and building signage. Recently their success has allowed them to expand to a second location in Yellowknife, NWT.
The new owner of a 55-year-old insurance brokerage needed branding to match the changing community of Canmore, Alberta. The identity work we designed included: naming, tagline, logo, building signage, advertising and print collateral. A riverstone cairn photo was included to give the brand a unique look.
The Gibson Pictures website was designed to showcase John Gibson's mountain bike photography. Scott Hart editor of Decline Magazine wrote, "John is a straight-up assassin with a camera. I think he was a military sniper in a past life. Check his body count at www.gibsonpictures.com and sift through the blood and guts of over a decade of Gibby's hard work." Click on the arrows beside the image to see more screens.
Promotional book for Interbike – the Las Vegas bike show. Three days before the show we put together and printed a 40-page, perfect bound, CD-sized book, with a collection of John's most recent photos of both action shots and portraits to give to current and prospective clients.
The bike/camera logo we designed is used throughout John's printed collateral.
The Interpretive Guides Association's mandate is to teach people to connect with nature in Canada's mountain parks. Their re-branding included a new name, tagline, logo design, identity guidelines, brochures, trade show banners, pins, handbook template and website design. The logo is a mountain range and alpine lake, combined into a feather – a metaphor for the stories that are told by the mountain park interpretive guides. The content management website includes online registration and is programmed by VerTechs. Some brochures were required in French and English.
The Calgary International Film Festival (CIFF) is a film festival held annually in Calgary, Alberta, Canada. The marketing materials we produced helped to increase festival attendance by over 25%, to more than 40,000 people. A poster series, bus boards, advertising and a sponsorship package were created by Jean McAllister while working at Rare Method. The photography is by Charles Hope.
Click on the arrows below to see all three posters.
The Grateful Heart Foundation is a registered charity established in 2007. Their goal is to reach $3,350,000 in endowment funds – a portion of which will be gifted annually to charities for the protection of animals and the care of the elderly. A heart logo was created, shaped by two hands, and the stationary package is printed on cream-coloured textured paper.
This outfitting company from Bragg Creek, Alberta, guides rafting, mountain biking and hiking trips in the foothills of the Rockies. We created vintage style branding with historical images for their logo, brochure, business cards, van decals and signage. The images communicate the fun and classic hospitality provided on their guided adventures.
NRG is a bicycle industry distributor for brands including Maxxis, iXS, Chromag and Surly bicycles. We have been helping to build NRG's business for six years by designing their annual 100 page catalog. The catalog showcases their products, interspersed with the mountain bike lifestyle photography of John Gibson.
Click on the arrows beside the image to see more pages.
The 24 Hours of Adrenalin events attract thousands of mountain bike racers every year. Its brand is well known, allowing us to change the colours and create fun new designs for the schwag the racers take home.
For the past six years the promotions we designed for 24 Hours of Adrenalin include: website, Adrenalin24 e-magazine, race T-shirts, beer glasses, bicycle water bottles, banners, email templates, posters and number plates. The website and online registration is programmed by Dimentians and accommodates over 1,600 racers – often selling out the day after the event each year.
In 2013 24 HOA increased their efforts to partner with brands that could enhance the race experience. We produced brochures and advertising to help attract the right partnerships. Honey Stinger, Merrell, Jeep, Kokanee, Planet Foods and Right To Play were amongst the companies that joined in for the weekend.