The Interpretive Guides Association's mandate is to teach people to connect with nature in Canada's mountain parks. Their re-branding included a new name, tagline, logo design, identity guidelines, brochures, trade show banners, pins, handbook template and website design. The logo is a mountain range and alpine lake, combined into a feather – a metaphor for the stories that are told by the mountain park interpretive guides. The content management website includes online registration and is programmed by VerTechs. Some brochures were required in French and English.