Event Promotion

24 Hours of Adrenalin
The 24 Hours of Adrenalin events attract thousands of mountain bike racers every year. Event promotions include a website, race t-shirts and number plate. 

Calgary International Film Festival
The 2005 marketing materials helped to increased attendance by over 25%, to more than 40,000 filmgoers. A poster series, bus boards, advertising and a sponsorship package were created. Created at Rare Method

 

Trails To Sustainability, An Environmental Education Conference
In 2007, Kananaskis Resort in Alberta hosted an environmental education conference for 600 educators from across Canada. The conference marketing materials included their identity, posters, brochures, and a CMS website with online registration. The identity is based on a graphic image of a mountain trail leading to a star.

Calgary AIDS Walk
On the posters and advertising for the 2003 walk we creatd a game-route in the shape of an AIDS red ribbon. The player chooses their mode of transportation. After rolling the dice and moving along the spaces the player confronts issues like "Talk to your partner about using condoms. Move ahead 1 block!" Over $200,000 has been raised over the last three years for AIDS Calgary from Calgary AIDS Walk.

Canmore World Cup
For two years we helped to promote the World Cup mountain bike race at the Canmore Nordic Centre. A package to attract sponsorship, advertising and posters were created. The events both years were a huge success, with over 20,000 spectators watching the two day event.

Copyright 2006, Dark Horse Company. All rights reserved.