Dark Horse Company - Advertising

Advertising

AIDS Calgary – AIDS Awareness Week
To promote AIDS Awareness Week, AIDS Calgary placed ads in the Calgary Herald – they do not allow the use of the word "condom" with advertising in their newspaper. So we came up with another plan.

Sunterra
Sunterra is a family-owned, Alberta-based fresh food market with eight locations in Calgary and Edmonton. They began their story over 50 years ago as farmers – and are dedicated to growing, processing and marketing quality foods. Their integrated advertising campaigns include posters, recipe cards, table signs, shopping bags, gift cards and food labels — and capture the flavour of the season.

Relay for Life
The Relay for Life is a fundraising team event for the Canadian Cancer Society. Participants walk for 12 hours around a track from 8:00pm, through the night until 8:00am. The ad and features Sylvia, mom, veterinarian and Leukemia survivor. If you would like to participate visit Relay for Life.

Royal University Hospital
A fundraiser for the Royal University Hospital in Saskatoon, Royal Care Campaign, reached out to corporations, hospital staff, and the public, and has raised over 15 million dollars in 18 months to help maintain the highest possible level of patient care for people living in Saskatchewan. Billboards, brochures, posters and advertising were amongst the tactics used. Created at Rare Method